Professional

Makeup Artistry

By Avery Side

FASHION / COMMERCIAL
BRIDAL / BOUDOIR
BEAUTY / CREATIVE
 

Everyone’s face, skin, and preferences are different—that’s why I deliver a unique and tailored experience to each and every one of my clients. By using quality products, professional techniques, and, most importantly, by learning about your style and vision, I can create a look that accentuates your natural beauty and makes you feel confident.

Discover flawless makeup that lasts all day with Smudge & Smoulder Makeup Artistry, by Avery Side.

What people are saying

Testimonials

Avery is so talented! She did my make up for a photo shoot and it looked amazing. I received compliments from everyone who saw me that day!
Lee
Avery is very professional and has such a keen eye for things. I was very worried about looking too done-up on my wedding day but she listened to exactly what I wanted and did my make up absolutely perfectly—better than I could have imagined. My bridesmaids and I were glowing all day and well into the night. I 10/10 recommend Avery to anyone wanting to feel their best. This girl knows what she’s doing!
Taylor
Avery did the make up for the photoshoot I had for my jewelry brand. She did an excellent job with all the models and was able to bring the vision that I had for every single model to life!
Selene
Avery is simply phenomenal!! Our makeup was absolutely perfect and lasted all day during our wedding. Thank you so much for making us all look beautiful!
Brianna
Hello Gorgeous!

I'm Avery

I have always been an artist at heart. When I was younger, I would spend hours of the day drawing and colouring with crayons, pencil crayons, markers—whatever I could find in the box full of fax paper and various art supplies. During my elementary years, my parents put me in a fine arts school where I was able to experiment with even more mediums and art forms. It was here that I discovered a fascination and love for the performing arts. Much of my childhood and adolescent years were spent competing in dance competitions where I had my first experience with stage makeup. 

As a young adult, I explored many different creative outlets to feed my insatiable appetite for new forms of expression. I graduated from the Journalism program at the Southern Alberta Institute of Techonology and became a published writer and freelance photographer. It was through photography that I came to discover my passion for makeup. 

I enrolled in the makeup artist program at Artists Within in Calgary, Alberta, and earned my professional certification as a Makeup Artist in the fall of 2015. 

Out of all the art forms I've tried, makeup is the one that has truly won my heart. Every canvas is unique and presents its own beauty, challenges and possibilities. I love helping people find new skincare regimes and find creating new looks for each client almost therapeutic. With new beauty trends, techniques and styles always on the horizon, makeup continues to intrigue me and present potential for growth in more ways than I ever imagined. 

What started out as an effort to compliment my photography skills has now grown into a full-fledged love affair—one that gets stronger every time I pick up a brush. 

About Me

I have always been an artist at heart. When I was younger, I would spend hours of the day drawing and colouring with crayons, pencil crayons, markers—whatever I could find in the box full of fax paper and various art supplies. During my elementary years, my parents put me in a fine arts school where I was able to experiment with even more mediums and art forms. It was here that I discovered a fascination and love for the performing arts. Much of my childhood and adolescent years were spent competing in dance competitions where I had my first experience with stage makeup. 

As a young adult, I explored many different creative outlets to feed my insatiable appetite for new forms of expression. I graduated from the Journalism program at the Southern Alberta Institute of Techonology and became a published writer and freelance photographer. It was through photography that I came to discover my passion for makeup. 

I enrolled in the makeup artist program at Artists Within in Calgary, Alberta, and earned my professional certification as a Makeup Artist in the fall of 2015. 

Out of all the art forms I’ve tried, makeup is the one that has truly won my heart. Every canvas is unique and presents a new set of challenges and possibilities. I love helping people find new skincare regimes. I also love creating new looks for each client and learning new techniques as products and trends evolve. With new beauty trends and styles always on the horizon, makeup continues to excite me and present potential for growth in more ways than I ever imagined. 

What started out as an effort to compliment my photography skills has now grown into a full-fledged love affair. I’d love to share my passion for makeup with you! 

Want to work with me?

Get in touch! I'd love to hear from you.